Structured Knowledge Markup is a typical solution to annotate your written content so devices can understand it. When your Internet pages contain structured info markup, Google (along with other search engines) can use that facts to index your written content better, existing it far more prominently

This structured knowledge is written content that’s pulled from the HTML details prepared within your web pages. Rich snippets are typically more eye-catching — visualize them as final decision aids that assistance the user establish the web pages that finest match their question. 

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